When I asked Ezra what the significance of this deal is to casual games, his answer was interesting. So, think arcade and sports games, not the Dream Day Wedding series. The games that will be launched will be targeted toward MySpace’s younger audience. To see the current list of games and platform in action and get an idea of what may be deployed on MySpace, go to Comcast Games, and click on both the link for Web Games and Multiplayer Games.
Oberon’s multiplayer and Web-based game platform has actually been deployed on a bunch of partner sites, they just have not made as big announcement about it as they did with this MySpace press release. The way that everyone will make money – Oberon, MySpace, and any 3rd party developers – is through advertising. 3rd-party developers can get into the action by working with Oberon’s API and earn money on a revenue share. If you ask me, this is really cool indeed.Īccording to Ezra, there are over 100 games currently on the multi-player platform and Oberon will be working hard to add a lot more, both through developing the games internally (presumably by its newly acquired Russian and Ukrainian studios) and 3rd party developers. Imagine finding a Pool game on your friend Bob’s MySpace page, challenging him to play, beating him, and then boasting to all your friends in your network that you vanquished Bob in 9-ball. Early next year, MySpace will launch a Games Channel and enable its 110 million and growing members to add games, post scores, and invite friends to play directly from their personal pages.
Though there will be some download games in the mix, the vast majority of games will be free Web-based single and multi-player games.
The first thing you need to know is that this is not a deal about downloadable casual games.
Sounds huge, but a lot of you are asking, what does this mean? I spoke with Ezra Kucharz, Oberon’s EVP, North American Online Operations & Global Online Platforms (and owner of the longest job title in casual games) to get the scoop and to present you my take on the significance of this deal. Two days ago, Oberon Media and MySpace announced a partnership to create a new games channel on MySpace, exposing casual games to a potential 110 million MySpace users.
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